ITC Publishing House > What Hi-Fi? > Advertise
Rates of advertising
Order of payment and advertisement requirements
| Size | Rate, $ | Width × Height, mm |
| Editorial | ||
| 1/2 (horizontal) | 2580 | 185 × 130 |
| 1/2 (vertical bleed) | 2580 | 105 × 307 |
| Whole page (bleed) | 5160 | 220 × 307 |
| Double page spread | 7730 | 436 × 306 |
| Buying Guide | ||
| 1/8 (horizontal) | 360 | 174 × 35 |
| 1/8 (vertical) | 360 | 85 × 65 |
| 1/4 (horizontal) | 720 | 174 × 65 |
| 1/4 (vertical) | 720 | 85 × 130 |
| 1/2 (horizontal) | 1440 | 174 × 130 |
| 1/2 (vertical) | 1440 | 85 × 265 |
| 1/2 (vertical bleed) | 1440 | 105 × 307 |
| Whole page (bleed) | 2880 | 220 × 307 |
| Illustrated price-list: | ||
| Double page spread | 4600 | 436 × 307 |
| Every next page | + 1400 | |
| Cover | ||
| Second page | 7260 | 220 × 307 |
| Third page | 6860 | 220 × 307 |
| Fourth page | 7660 | 220 × 307 |
| Buying Guide’s cover | 6050 | 220 × 307 |
- 100% prepayment
- deadline for ads — 20 days prior to issue
- sizes of submitted ads should be in line with reference chart requirements
- storage media: CD/DVD
- originals should be accompanied with printed copies
- submitted advertising materials should be stored as files of the following formats: — TIFF (CMYK color model), resolution — 300 dpi; — EPS raster — CMYK color model, resolution — 300 dpi, encoding — binary, preview — 8 bit TIFF
— EPS vector — all objects are created under CMYK color mode, whole fonts are converted into curves , files must not contain inserted bitmap images, preview — 8 bit TIFF IBM PC
Ads that do not comply with above mentioned requirements are to be rejected